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The “Your Town Singles.com” approach leads potential members to believe their area will be extremely well represented in the site’s population.This creates the perception of high-quality matches, even if the total user base is small.
Furthermore, the online dating industry has made a lot of secondary players wealthy thanks to affiliate marketing.
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At times, online dating sites have paid as much as 0 per head for new paying customers, and routinely pay out at least a few dollars for new “free trial” users or other prospects.
This means anyone with the power to herd single internet users can potentially tap into a strong monetization engine.
Every year, hundreds of thousands of people find love on Match. Meet Singles in Vernon County interested in dating new people on Zoosk.