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Sina Weibo, or Weibo, is a micro-blogging platform in China released in 2009.Weibo is one of the most popular sites in China and is often considered to be a combination of Chinese Facebook & Twitter.Chinese users spend an average of over 70 minutes a day within the app.All this makes it one of the most popular choices for businesses looking to get started with social media marketing in China.However, given the character limits its most often labeled as the Chinese Twitter.Weibo is the second most popular social media in China with its user base nearing 500 million users.In recent years they’ve launched We Chat Advertising, allowing brands to advertise on We Chat with banner ads, KOL advertisements, and Moments ads.A Moments ad allows advertisers to advertise within the Moments section, which can be compared to Facebook’s news feed.
Aside from that, We Chat allows companies and celebrities to create official accounts to generate content for promotional purposes.
It’s due to this reason that many companies in China don’t even operate traditional websites instead of focusing their efforts on constantly improving their We Chat official accounts.
Tencent previously did not allow advertising as they focused primarily on building their user base.
It also contains ten million third-party apps called We Chat mini-programs. Personal accounts are used by individuals, while businesses can create We Chat official accounts to stay in contact with their customers and post promotional information.
To learn more about how to use We Chat for business check out the blog below: The Ultimate Beginners’ Guide to We Chat for Business Today, We Chat is the largest social media platform in China, with over 1 billion monthly active users. Given that We Chat’s user base is concentrated heavily in China it’s easy to see why many users call it the Chinese Facebook.
Like We Chat, Weibo is another platform brands commonly use for social media marketing in China.