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There are close to 100 million single adults in the United States alone.Of those, 40 million use online dating services [ref]. claims responsibility for more than 9,000 marriages.While some of the numbers may be fuzzy, one thing is certain –- the use of online dating services continues in huge numbers.According to Online Media Daily, consumer spending on personals and dating sites rose by 8 percent in the first half of 2005, topping 5 million.
According to an article in the Christian Science Monitor, consumer spending on these sites declined slightly in the fourth quarter of 2004, indicating that growth for online dating sites may be stagnant.Some sites, like match.com, allow users to specify how important each attribute is.Each matching attribute is assigned a different weight depending on how important it is to the user.Once you’ve filled out a profile, online dating sites will provide a list of matches -- people they think you are compatible with. The more matching attributes that two profiles have, the higher “match percentage” the site will assign to it. Each profile has a list of attributes or interests that members check off.
And when you’re sitting alone in your living room filling out a personality profile on a Web site, there is an even greater chance that the resulting matches will not be perfect.